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Walenta Elected Chair of National Association of Music Merchants
By West Music Company
7/30/2017 10:20:00 AM  

Walenta Elected Chair of National Association of Music Merchants

Coralville, IA – July 25, 2017 – West Music President & CEO, Robin Walenta, has been named Chair of the National Association of Music Merchants (NAMM) Executive Committee. Walenta’s appointment was confirmed by unanimous vote at the industry’s annual mid-year gathering, the Summer NAMM Show in Nashville, Tennessee (July 13-15).

In assuming this role, Walenta becomes the first female Chair in the organization's 117-year history. Prior to her election as Chair, Walenta served as Vice Chair of the NAMM Executive Committee. She has also served as a board member of the National Association of School Music Dealers, treasurer for the Iowa Alliance for Art Education, and is a member of the SupportMusic Coalition, an advocacy group supporting music education in our schools.

"On behalf of our member companies and the NAMM Board of Directors, I am excited to welcome Robin as NAMM Executive Chair," said Joe Lamond, NAMM President and CEO upon the appointment. "Her vast industry experience will help guide our industry in addressing the challenges we face today, and to be ready for the opportunities of tomorrow. We thank her for her commitment to service on behalf of all members."

"It is an honor to represent the National Association of Music Merchants and its 10,300 member companies across 104 countries in this role," said Robin Walenta, West Music President & CEO. "The mission of NAMM is to strengthen the music products industry. To do so we must continue to create life-long music makers by eliminating all barriers for participation, assuring every student has access to a quality, sequential music education. In my role as NAMM Chair, I will continue to be a champion and advocate for music education. Through my career-long involvement with NAMM, I have learned that educational opportunities provide vital catalysts for new and ongoing musical ventures; and that in today’s world, music advocacy is more important than ever. As the first woman to lead our industry, I am excited to be at the forefront of continuing diversification and broadening inclusivity in both our members and the products and services we represent."

2017 NAMM BoardClick on image to enlarge.


From left to right - Tom Sumner, Senior Vice President, Yamaha Corporation of America; Joel Menchey, President, Menchey Music Services; Robin Walenta, President & CEO, West Music; Chris Martin, CEO, C.F. Martin Co.; Joe Lamond, President & CEO, NAMM

About NAMM

The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion music products industry and promote the pleasures and benefits of making music. NAMM's activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately10,300 Member companies located in more than 104 countries. For more information about NAMM or the proven benefits of making music, interested parties can visit www.namm.org, call 800-767-NAMM (6266) or follow the organization on Facebook, Twitter and YouTube.

About West Music

West Music is a third generation locally owned and family operated business. For over 75 years, West Music has been the area’s leading partner in music education, specializing in pianos, guitars, drums and percussion, band and orchestra instruments, and print music as well as offering music instruction, repair, and music therapy services. With seven retail locations in Iowa and Illinois as well as award-winning ecommerce websites dedicated to servicing music education and percussion communities, West Music strives to encourage people of all ages and abilities to play now and play for life. For more information, visit westmusic.com or call 1-800-373-2000.




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Categories: Press Releases
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Music on the March: The Joy of Sousa
By West Music Company
7/14/2017 10:35:00 AM  

Music on the March: The Joy of Sousa

John Philip Sousa
As the fireworks subside and summer gives way to marching band camps, we pause to pay homage to the classic march. Fireworks may bring forth all the "oohs" and "ahs", but Fourth of July celebrations wouldn’t be the same without the heart-pounding rhythms of marching bands and the soul-stirring renditions of "Stars and Stripes Forever" echoing over the hills at pops concerts all across the country. Centuries after it was first brought to Europe by the armies of the Ottoman Empire, marching bands remain one of the surest ways to bring any crowd to its feet! America is fortunate to claim one of the greatest march composers in history, John Philip Sousa, as a native son.

History: From Calls to Battle to Peacetime Crowd Pleasers

fife and drumOttoman Empire battalions used marching music with bright melodies and thundering percussion to coordinate troop movements and intimidate their foes. Upon encountering this powerful, heart-stopping music, Europeans of the West were impressed. Many countries soon developed their own forms of drum-driven music that roused troops to battle. With typical American efficiency, North American colonists created a stripped-down version of this marching music, to be played on a fife (a relative of the piccolo) and drums. The style and instrumentation, which required as few as two or three players, were ideal for the small, loosely organized militias that made up the American Continental Army. Fife-and-drum marches became the music of the American Revolution, later immortalized in such popular songs as "Yankee Doodle Dandy." Composers on both sides of the Atlantic Ocean came to recognize that marching music, with its dramatic drum and cymbal flourishes and exciting crescendos, had potential far beyond the battlefield. In the United States, John Philip Sousa came to be known as "The King of Marches" for his innovations that brought military marching music to concert halls and town festivals across the country.

John Philip Sousa: America’s Kind of Marches

Early military marches were kept simple so that a small ensemble could play them on the move. Sousa, who served multiple stints in the U.S. Marines, eventually conducting the U.S. Marine Band, understood this tradition well. However, he also saw the rich musical potential of marching music, and composed marches with an eye toward both military and peacetime performances. Drawing on the wide range of sounds offered by a full concert band, Sousa wrote marches with intricate counterpoint and harmonies. He contributed greatly to the standardization of the march form, with its multiple sections (often called "strains"), especially the memorable "trio" passage, during which the band’s percussion section often goes dramatically quiet. The unforgettable melody that most people associate with Sousa’s immortal "Stars and Stripes Forever" makes its first appearance in the trio strain of the piece.

Thunderous Power Meets Joyful Whimsy

sousaphones in marching bandSousa went even further in cementing marches as a centerpiece of American life by giving the world an instrument as functional as it is whimsical: the sousaphone. A coiled, gigantic brass instrument that looks almost like a cartoon cobra, the sousaphone was Sousa’s marching band replacement for the concert tuba, which is notoriously awkward to carry while playing. Today, the sousaphone is the very symbol of the uplifting energy of a marching band. Possibly the most delightful tidbit of Sousa history, however, is that one of his marches, simply titled "The Liberty Bell"—the very symbol of American independence from England—came to be used as the theme song for the zany British sketch comedy show, Monty Python’s Flying Circus. Evidently, even irony cannot stop the bouncing, irrepressible momentum of a great march!

Helping the Young Musicians in Your Home to Join the Celebration

If you recently attended a parade or pops performance with your family, odds are that your children just could not keep still when the band struck up a march. The exuberance of marches, especially Sousa’s masterpieces, remains to this day one of the greatest sources of inspiration for children considering entering the world of music! West Music’s wide selection of instruments and instruction will help them begin a journey that may one day culminate in a triumphant Independence Day march down Main Street.



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Categories: Band & Orchestra
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Des Moines July 2017 Musician of the Month: Channing Rooda
By West Music Company
7/1/2017 1:01:00 AM  
Channing Rooda has been a piano student of Scott Smith for 18 months. She is a junior and homeschooled. Channing also plays the French horn, trumpet, and guitar. Channing loves playing music because “it never really goes the same way twice, so it’s always a challenge. It’s kind of like a puzzle; it’s very satisfying when you figure it out. Also, it’s a great stress reliever, and a skill that never really leaves you. Plus, it can really open doors for you.”

Channing participates in church music and the North Mahaska Jazz Band. They were state champions this year in class 1A. She also gives piano lessons to 12 students. Her advice to other musicians is to practice a lot, don’t get frustrated, and when you want to quit… DON’T.

When not practicing the piano, Channing participates in showing American Quarter Horses nationwide, and she has shown American Kennel Club dog agility, putting a title on her dog. During her free time, Channing reads and writes. English is one of her favorite subjects, taking after her mom who is an English teacher. She even named her horse Wilbur after the pig in “Charlotte’s Web”.

Channing loves classical music, especially Beethoven and Schubert, but she’s recently been listening to jazz musicians like Dean Martin and Frank Sinatra. Scott Smith selected Channing for Musician of the Month because she picks up on new music quickly, and is dedicated to practicing and advancing as a musician. One surprising fact about Channing is that she is a second generation American. Her grandfather emigrated from Holland during WWII.

Congrats, Channing!!



Tags: piano, lessons, student, teacher, Scott Smith
Categories: Conservatory, West Music Piano Gallery
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Cedar Rapids July 2017 Muisician of the Month: Christine Newlin
By West Music Company
7/1/2017 1:01:00 AM