Protecting children from all every danger is impossible, but for parents and teachers who share concerns about exposing kids to loud noises, Em's 4 Bubs offers a solution. When child-sized hearing protection proved difficult to find, Em's 4 Kids entered the market to fill a clear need. Started in Brisbane, Australia in 2007 by a husband and wife team, the company offers the only ear protectors designed specifically for kids and babies. Each product is available in eye-catching designs and colors, made from high-quality materials. Ear protection is particularly important for young children. The World Health Organization (WHO) states that one quarter of all hearing impairment cases begins in childhood. Children's hearing is particularly sensitive because sounds entering the ear canal become much louder as they develop in a smaller space. Em's 4 Kids earmuffs are certified by the American National Standards Institute for ear protection. Em's 4 Kids earmuffs feature an adjustable headband that goes over the top of the head. The smaller version, known as Em's 4 Bubs, are for babies up to 18 months and have an elastic headband available in designs for both boys and girls.