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Extraordinary Associate of the Month June 2017: Eric Whittaker
By West Music Company
7/1/2017 2:17:00 PM

Erik Whittaker West Music We are pleased to announce the June 2017 Associate of the Month!

Since transitioning from our General Music department last summer, Erik has sold his way into one of the top combo sales spots in the company. He’s sold $100k of gear in 2017 alone! Erik is very customer focused and has developed a tremendous customer base already, utilizing his vast knowledge of used and vintage gear to quickly gain a customer’s confidence in his abilities. He has an incredible attention to detail when it comes to prepping gear for the floor, as well as merchandising all products - so the floor looks great.

Erik loves getting a neglected guitar in on trade and making it look like new again. He also enjoys utilizing his EBAY/REVERB experience to get the most profit out of every used and vintage in store item we have. He now sits on a West Music initiative team that is outlining a process for other stores to be able to do the same. It’s no wonder June’s Associate of the Month has been awarded to Erik Whittaker!

Congratulations Erik and thanks for all you do!

As told by John Feldman,
West Music Coralville Store Manager




Tags: guitars, eric whittaker, sales, store
Categories: West Music Coralville, Extraordinary Associate of the Month
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