Nashville, TN - July 2012 —The National Association of Music Merchants (NAMM) announced that it presented West Music Company, Inc. with a "Top 100 Dealer Award" at the organization's annual summer music product trade show called Summer NAMM in Nashville, Tennessee. West Music was proud to be a finalist for Dealer of the Year, making them one of the Top Three Independent Music Dealers of 2012.
The retail music product stores that receive the distinction of being a "Top 100 Dealer" are judged by a panel of industry experts on criteria including:
- Showing a clear understanding that the success of a retail store is directly related to customer satisfaction.
- Preparing for future success with sound planning, marketing and training initiatives.
- Providing a retail experience worth returning for and recommending others to.
- Designing a floor plan, merchandising and marketing that encourages repeat sales.
- Using the web and social media in engaging, effective ways.
“These awards are a chance for NAMM retail members to be recognized and rewarded for proactive, innovative business efforts and effective marketing campaigns by their peers. Retailers across the country will gather in Nashville this summer and are encouraged to use The Top 100 as fresh inspiration to help their own businesses succeed in the upcoming year,” said NAMM President and CEO Joe Lamond.
The National Association of Music Merchants, commonly called NAMM in reference to the organization's popular NAMM trade shows, is the not-for-profit association that strengthens the $17 billion global musical instruments and products industry, while promoting the pleasures and benefits of making music. NAMM's activities and programs are designed to promote music making to people of all ages. NAMM is comprised of more than 9,000 Member companies in 87 countries around the world. For more information about NAMM, interested parties can visit www.namm.org or call 800-767-NAMM (6266).
About West Music Company
Founded in 1941, West Music’s mission to “Enrich peoples’ lives through participation in music” is at the root of its success and continued growth. West Music specializes in pianos, guitars, drums and percussion, band and orchestra instruments, and print music as well as offers music instruction, repair and music therapy services. West Music has six retail locations in eastern Iowa and western Illinois. For more information, visit West Music’s comprehensive online website at www.westmusic.com or call 1-800-373-2000.