The FORTUNE Battle of the Corporate Bands is a partnership between NAMM (the trade association of the international music products industry), FORTUNE Magazine, and the Rock and Roll Hall of Fame and Museum.

This event provides amateur, company-sponsored bands the opportunity to step out of the conference room and celebrate their passion for music. From 34 entries, 18 bands from across the U.S.A. were selected to participate in one of two semi-final regional competitions. Eight finalists will take the stage at the Rock and Roll Hall of Fame and Museum in Cleveland, Ohio, on Oct. 2-3, 2009, for the opportunity to earn the title of best corporate band in America.(Event proceeds benefit the Rock and Roll Hall of Fame and Museum's educational programs.)

"Aeroroot" (band website) from Norway, Iowa, competed in the regional finals held in Los Angeles, CA, and became one of the eight finalists.

The band includes three current and former employees at Frontier Natural Products, a natural and organic product co-op. Together they formed "Aeroroot" five years ago during a lunch break. The band derives its name from the herb arrowroot, one of the natural products of Frontier.

The positive effects of making music have been shown to increase employee morale and productivity in the workplace. Listening to music or playing an instrument increases the presence of endorphins, allowing us to process information differently, enhance our memory, improve recall and retention of newly learned tasks. Who doesn't love that?!?

So, what are you doing for lunch today? Grab your co-workers and get it together! A good place to start is West Music's Weekend Warrior program:

CEDAR FALLS West Music will be having an informational Meet-and-Greet for the next Weekend Warrior Session on August 15th, at 3:30 p.m. For more information contact Kassi Glade or Lea Ann Huegel at 319-277-1000 or email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

CORALVILLE West Music will have a Meet-and-Greet on Friday, August 14th, at 6:00PM. For more information please contact Shannon Price at 319-351-2000, ext. 1392 or email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

MARION West Music will begin their Weekend Warriors program on Sept. 6! Contact Amanda Hazelett at 319-377-9100 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it for more information.

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